write something!

When you don’t know about what to write for your weekly blog or you have to think about to create content for your brand new web you only see a white page (screen) in front of you and no ideas.



by Crafty Dogma

There are some useful resources:

Concise, SCANNABLE, and Objective: How to Write for the Web. by John Morkes and Jakob Nielsen (1997)

“Studies of how users read on the Web found that they do not actually read: instead, they scan the text. A study of five different writing styles found that a sample Web site scored 58% higher in measured usability when it was written concisely, 47% higher when the text was scannable, and 27% higher when it was written in an objective style instead of the promotional style used in the control condition and many current Web pages. Combining these three changes into a single site that was concise, scannable, and objective at the same time resulted in 124% higher measured usability.”

Writing for the Web on Usability.gov

“A successful Web site has the information that users are seeking and is presented in a way that makes sense to them. Thoughtful selection, logical organization, and clear and visual writing are critical components of a usable Web site.”

Content Strategy: The Philosophy of Data by Rachel Lovinger

“Everything is content? What about design? Yes, it’s content. Structure? Content. Metadata? Also content. You probably expected a more incisive analysis than that. Well, how about, “Literally, everything is content.”

21 Ways to Create Compelling Content When You Don’t Have a Clue just because “Sometimes you’re just flat out of ideas.”

Original posted by Gerard Pagès i Camps on Monday, September 12, 2011 on #LibTechNotes a blog from the LibraryLabs at Universitat Oberta de Catalunya Library